When managing your business’s Facebook Page, you can do a lot more than simply post text updates, pictures and videos.
Every few weeks Facebook makes minor updates to its organic posting options making it much easier for businesses to engage their audience. If you’ve clicked on the Photo/Video tab on your Facebook Page in the last few weeks, you may have noticed a few new updates:
In today’s article I’ll go over how you can create a carousel, slideshow and Facebook Canvas.
A photo carousel is simply a number of pictures that users can slide across in a single Facebook update. You can use between 2-5 images and add one single URL link to each image along with a headline.
To create a photo carousel, click on the carousel option, specify the URL you would like to send users to and then upload up to 5 pictures which you would like to show.
By default, Facebook automatically populates images in the URL link you supplied, but you can remove them and place your own:
Images for photo carousel should be 600×600 in size. You will not be able to place a call-to-action button on organic carousel posts unless you create a carousel post through the Power Editor.
Carousel ads are great for showing a range of products in the same category or when telling a story through pictures:
Creating a slideshow
Facebook Slideshow is a hybrid between a video and carousel post. It allows businesses to leverage the power of videos without spending lots of time and money on producing one. Slideshows are also really small in size allowing everyone to consume the content without lag or bandwidth issues.
Each organic slideshow can contain between 2-7 images with each image being show for 2 seconds. When you upload your pictures, Facebook will show you a timeline revealing how long each image will be served:
If you decide to take things further with a slideshow advert (use the get more views objective) you’ll have options available such as picking the transition settings and call-to-action.
Out of the 3 new photo types, Facebook Canvas is arguably the most difficult to create, but also offers the greatest rewards in terms of awareness.
A Facebook Canvas is a rich-media display unit on Facebook that uses a mixture of text, images, video, carousels and product feeds all into one.
Unlike most objectives where you try to lead the viewer back to your website, Canvas is published within Facebook allowing businesses to create high quality stories without worrying about load times.
To create your business a Canvas, you must head to the Publishing Tools menu and select Canvas from the list of options on the left:
Next you’ll need to create a new Canvas and use the Canvas Builder to construct your story. Once you’re happy with it, save it and from the Create a Canvas option from the Photo/Update select the Canvas you would like to use.
Facebook Canvas is best suited for branding goals over driving traffic to your website because you can use high quality media that loads instantaneously to increase brand recall. With landing pages you always have to be careful of the content used as it takes much longer to load and may not render on all device types correctly.
The most famous Canvas so far is Wendy’s who walk you through how they make their burgers:
Take your time and get creative
All three new updates require some level of detail and creativity. If you simply use generic images for your carousel photo or don’t take the time to create a well throughout storyboard for your Canvas, you won’t see the benefits.
All three can be used organically or combined with ads which offer more features and reach. credit-n.ru
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