The demand for new resources in generating useful content never seems to die. In fact, as every day progresses and digital media grows in stature, requirement for newer content and newer resources seem to grow in sync. Under such circumstances, it is actually not a bad way to pick up already used content marketing ideas, albeit with a unique perspective. It was Steve Jobs who had referred to the great artist Pablo Picasso saying “Good artists copy; great artists steal.” The quote is debated till date- but its usefulness and implications are undeniable when you look around. Here is a grand list of content marketing ideas that are worth stealing: –
- Refer to referral traffic: –This is an idea that was shared first by Rand Fishkin on his post about extracting maximum impact from Google Analytics. You can utilize Google Analytics to find out which websites, other than social media sites and search engines, bring you the maximum digital footfall. Once you have figured it out, look keenly at those websites. What do their top most writers write about? What is trending most on those websites? Utilize these pieces of information to generate new content ideas.
- Tell a story: – As the founder of i-SCOOP, J-P De Clerck in his 2014 post “The art of storytelling in 6 content marketing context questions” in elaborate manner, storytelling is a basic process of making communication interesting. Even while talking to one self, a human being tends to prefer a storytelling format, according to him. He discusses in detail to show that the key difference between dull and interesting content is that the former has only information, data and argument while the latter focuses on representing data in a story format. Focus on the how your content can be created in a story format that draws the reader and your ideas will look more effective.
- Focus on loss prevention: – in 2006, Robert B. Cialdini published his book “Influence:The Psychology of Persuasion” where he mentions a study conducted on 2 sets of people. The 1st were told if they insulate their home, they save fifty cents every day while the second set were told if they don’t insulate their home fully, they would lose fifty cents every day. The outcome showed 2nd set of people were 150% more likely to insulate their home fully. If you want your content to appeal to your audience, find ideas surrounding their pain points that are correlated to potential loss. Content focused on loss prevention are more likely to activate call for action.
- Don’t be afraid to experiment: – Are you too happy with your current content? Or is it the fear of bad content that prevents you from moving ahead with experimental ideas? Sometimes, more than looking for resources for content marketing ideas, it is the process of trying new resources that requires attention. If you are too happy with your current audience and hardly approve newer resources for content ideas, there could be a hidden fear lying about possible bad content that you have. Don’t worry- it is in the nature of humanity. Seth Godlin, a marketing expert who authored 17 books says “The problem is that you can’t have good ideas unless you’re willing to generate a lot of bad ones.” And he nails it right- it is alright to try new ideas. Look for sources that you usually like to avoid for content ideas with a fearless, objective approach. You might surprise yourself!
- Search for catchy infographics: –It only takes us 150ms for a symbol to be processed and 100ms to attach a meaning to it –don’t believe it? Well, these figures are not random quotes, they are what you would find stated and discussed in “Speed of processing in the human visual system, Nature, Vol 381” authored by Simon Thorpe, Denis Fize and Catherine Marlot. Similar finding s are discussed in “On the Time Course of Visual Word Recognition: An Event-related Potential Investigation using Masked Repetition Priming” authored by Philip Holcomb and Jonathan Grainger. So one interesting way would be to track and monitor what kind of infographic is generating most interest among your target audience group and get new content ideas from the same to build up stories to tell (of course, using some infographic). It can be an abundant resource of content for you that is bound to draw attention of your audience.
The article idea was contributed by Flagstone Search Marketing, subscribe their newsletter to get latest updates on small business marketing and web designing.