Lee Frederiksen is the managing partner of Hinge, a branding and marketing firm for professional services firms that specializes in helping them to grow faster and maximize value. Through its Hinge Research Institute, the company conducts research on high-growth firms and professional services buyers. It’s most recent publication is Beyond Referrals: How Today’s Buyers Check You Out. Frederiksen—a former researcher and tenured professor at Virginia Tech—is a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies and founded Hinge in 2002.