Become More Visible: Combine Local and Universal Search
January 3rd, 2014 
Do you know what your customers find when they perform a local search for your business? This live webinar will help make sure they find an actionable way to contact your business and help you convert more of your word of mouth referrals.
Local and universal search visibility is growing in importance daily. Today, there are over 1,000,000,000 people with smartphones and that number is expected to double to 2 billion in 2015. With this increased smartphone penetration comes a tidal wave of local searches, the numbers are already big and getting bigger. With 12 billion estimated annual local searches on mobile devices in 2013 and an expected 90 billion annual local searches on mobile devices in 2016 making sure your business is found in local search is critical.
Local mobile searches lead directly to sales. A recent Microsoft® study found that 63% of people who do local searches on their smartphone typically buy within 1 hour. Additionally, we know that 90% of people use online ratings and reviews to make buying decisions when researching local businesses. This live webinar will teach you techniques and strategies to make sure your business is found during the local search version of zero moment of truth.
5 Reasons to Attend
– Learn how the principals of the semantic web are impacting local and universal search
– Learn how social proof leads to a better conversion of word of mouth referrals
– Learn ways to make sure your business is found for recovery and discovery local and universal searches
– Learn how to generate more reviews and gather customer feedback to grow your business
– Learn how to get your listing data correct and improve your rankings
Agenda
Why Local and Universal Search Is Important
Mobile Local Search Visibility Leads to Sales
Google®’s Zero Moment of Truth (zmot) Applying It to Local and Universal Search
How Social Networks Are Changing Search
What Is Local and Universal Search
Who Are the Players? Where Do You Need to Be Found?
Two Types of Searches Recover and Discovery
Types of Visibility in Local and Universal Search
Local Search Basics
Name, Address and Phone Number (NAP) Getting a Listing Correct
Local Search Is a Multimedia Opportunity
Schema.Org Standard HTML Markups
Social Proof Powerful Conversion Tool
Ratings and Reviews
Testimonials
Reputation Monitoring
Content Creation for Local and Universal Search
Earned Media
Community Events
Seasonal Calendar
Organizer: Lorman Education Services | 2510 Alpine Rd. | Eau Claire, WI | 54703
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