More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone marketing based on simplistic "customer-centric" strategies isn’t getting it done. Companies need to take what they know about their customers and use it to deliver a truly personalized, 1:1 interaction every time a customer interacts with them, no matter which channel.

5 Reasons to Attend
– Best practices in responding to customers in real time.
– That decision making is central to personalized marketing and customer loyalty.
– That operational micro decisions are the key.
– How to discover, implement and manage these decisions.
– How this approach leverages Big Data and embeds predictive analytic to improve results.

Agenda
    Challenges in Customer Interaction
•    The Importance of Cross-Channel Consistency for Long Term Customer Engagement
•    The Increasing Importance of Automated Channels in Customer Engagement
•    1:1 Marketing and the Need to Personalize Each Interaction
•    The Challenges of Responding in Real-Time to Customers
       
    Decisions About Customers Matter
•    Companies Make Different Kinds of Decisions About Customers From Strategic to Operational
•    Operational Decisions About Customers Determine How You Respond to Each Customer Each Time
•    Micro Decisions Personalize and Target Interactions and Mark the End of Traditional Campaigns
•    Focusing on Operational Decisions Can Recreate the Feel of the Corner Store
       
    Decision Management
•    A Proven Approach to Automating and Systematically Improving Customer Decisions
•    Begins by Discovering and Modeling Decisions, Especially Operational Decisions
•    Uses Proven Technology to Deliver Decision-Making IT Components to Front-Line Systems
•    Ensures Continuous Improvement With Decision Analysis, A/B Testing and Experimentation
       
    Big Data and Analytics
•    Designing Personalized, Analytic Decisions Requires a Focus on Those Decisions
•    Delivering Analytic Decisions Means Moving up the Analytic Curve From BI to Predictive Analytics
•    Embedding Analytics in Operational Systems Improves Results and Delivers Them in Real-Time
•    A Focus on Operational Decisions Maximizes the Value From Big Data

http://www.lorman.com/live-webinar/392756?affiliate=eventuresworldwide&c=402&p=16348&md=447539:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEzMTIzMDozMzQxNDkwNTE3&discount_code=#overview

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