Companies are using technology to engage with customers, provide customer service, and enhance customer experience. One of the biggest tools for combining technology with meeting consumer needs and wants are chatbots.
Knowing this, you yourself might be interested in implementing a chatbot feature on your website or Business Facebook page. (For help on deciding if you even need a chatbot for your business, check out this article. TL;DR: Yes you do.)
However, if your background isn’t in coding or you don’t consider yourself a super-powered developer, you might find yourself feeling a little intimidated. Let’s face it, even the word “chatbot” itself sounds techy.
However, there really is no need to worry, as there are a number of great tools out there for you to easily build your own chatbot. By the end of this article, even the least tech-savvy can be confident that they can have a chatbot up and running on their website in no time.
Templates & Tools
If you are willing to roll up your sleeves a bit, you can use a coding-made-simple template to custom make your chatbot. These templates make life simpler, saving you time while still allowing you to really personalize your chatbot for your target audience.
Chatbot Tools allows you to buy these chatbot templates just as you would a website template. You can even choose whether you are a small business, focus on e-commerce, need help with lead generation, or plan to stick to your website and blog for your chatbot use.
Chatbot platforms are great way to quickly create your chatbot conversation flow, link your bot to your desired channels, and check that things are running smoothly before you go live. There are many different possible platforms out there, with the list growing as more and more businesses realize how valuable chatbots are for their business.
Here are my top platform picks:
With Chatfuel you can create an AI chatbot and integrate it for multi-channel use. You can build an app that is great for your website, but also chats with customers from Facebook messenger. This is beneficial because users can find out information and use the bot to perform tasks, all without opening your website or app. Chatfuel’s response features are especially customizable. Another great perk is that Chatfuel is completely free!
(For a tutorial on setting up Facebook chatbots, check out this article.)
Landbot is also available across multiple channels. You can create one chatbot and then easily use the same bot across Facebook, Twitter, and Slack. It’s easy to use and again, free. Free is good.
Sequel allows you to make a highly customizable bot personality customizable. You can create multiple personalities for different target groups, if you want.
ManyChat is yet another easy, user-friendly Facebook Messenger bot. It also allows you to set up and schedule campaigns and broadcasts to automatically send to your target users. Less work, more results.
Botsify integrates your website with sites like WordPress. You can even integrate past user data from your websites. If your marketing strategy focuses heavily on your blog, this may be the way you want to go.
For those who do having some coding experience under their belt, they can try Motion, Converse, GupShup or Meya. You can build, train and host your bots. Some of these platforms focus more on bot experience, while others focus heavily on marketing automation. Take a look around to see what fits your goals needs best.
Things to Remember
Whether you are creating your bot from scratch, using a template or a platform, there are a few things to keep in mind while making your chatbot.
1. Define the role of your chatbot from the beginning
Don’t start trying to create the conversation flow or personality of your chatbot before you have even thought about why your customers need a chatbot. Do first time users need help navigating your site? Do customers want more information about special deals? Or do they need help performing tasks such as booking services or completing a purchase? Start with the end goal in mind and your chatbot creation will be much more effective.
2. Don’t be boring, but don’t be annoying
Chatbots are great for enhancing user experience, but get it wrong and you’ll get the opposite effect. You want to give your chatbot a personality that keeps users engaged. This means adding variety to bot responses and maybe even dropping a few jokes. However, make sure your chatbot doesn’t come across as annoying or rude, and always represent your brand voice in the bot’s personality.
3. Make your chatbot as easy to use as possible
Quick reply options and buttons such as “yes” or “no” are going to make chatting with your bot simple for customers. Avoid chatbot responses that are too open-ended and keep the user clued in as to how they could respond.
So, choose your tool for creating your chatbot and keep the above suggestions in mind. For a step-by-step on how to create and install a chatbot, check out my article here.