If you’ve used a search engine before to find a restaurant, local business, or service, you’ve probably seen what a local search result looks like. In fact, it is safe to say that most people with a Smartphone search the internet specifically for local businesses. According to several reports from Google, 54% of online searchers specifically want to know business hours so they can come and make a purchase! Mobile searchers also want to know directions to your store and your local store address. From this same report, Google mentions that desktop searchers in particular look for an availability of a particular product in a store near them. That leaves me with one question for you: Can they find all that information about you and your business?
Local Search results can pull up information like maps, addresses, phone numbers, hours, or even ratings.
Click for full size view. Source: Google.com
Where To Get Listed
You may have wondered how you can also get your own business to show up on local search.
The key is to make sure that you put your business on local listings or directories, such as Google My Business, Yelp, Bing Places, Yahoo! local, or YellowPages.com as well as on apps like Google Maps and Apple Maps.
There are literally thousands of websites and directories where you can create a free listing for your business. The more listings you can create, the better, but be sure that your information stays consistent, accurate, and up to date across all of your local listings.
What To List
On these local listings, you can enter and edit information about your business like your business name, address, phone number, hours, and lots of other information.
Some local listings even allow you to associate icons or logos with your business, setup virtual tours, and respond to reviews about your business.
As you increase the volume and completeness of your local listings, you will start to see your business show up on local searches.
Just remember, getting your business to appear on local search takes time and effort, and results may not always happen right away, but showing up on local search can provide a great boost to your business and is definitely worth the effort!
How We Can Help
Do you need help listing your business on various local listings and directories? We can help you out. Simply visit www.FreeWebsiteScore.com and submit the form to get a free score and rankings roadmap – and it’s all free!