Social Media continues to have a huge impact on the way that businesses conduct their marketing efforts. Ever since sites such as Twitter and Facebook were discovered as avenues for drawing in target customers, both private companies and the social media sites themselves have evolved to include plans and options for social media marketing.
For businesses, prioritizing your social media marketing plan is essential in order to reach your target customers. The following sites, in no particular order, should be top considerations when formulating a sound social media strategy for your business:
The mammoth of social media sites, Facebook, is no longer just a place for people to network and share photos. Now, it is also a crucial forum for business promotion, with over fifty percent of marketers affirming the site is critical to their businesses.
With over a billion daily users, Mark Zuckerberg’s social media mecca continues to rise in membership and engagement year after year. And with the app’s reasonable pricing for business promotion, it is also one of the more affordable ways to boost a social media campaign.
For these reasons and more, investing in social media promotion via Facebook is an easy decision for business professionals.
Twitter has shaped not only the way that businesses promote themselves on the Internet, but the 140-character-maximum social media forum has revolutionized the way people communicate with each other via electronic devices.
And with the app’s crawl of millennial membership, Twitter provides a unique outlet for businesses to reach out to this demographic, and the results are undeniable.
Almost a quarter of millennial users follow businesses on the app, and almost a half of each business’s followers go on to visit the company’s website. While the most engaging brands still average less than one percent of tweet engagement, it is still more than enough to convince businesses to use this widespread, accessible and low-maintenance application.
When LinkedIn was first launched in 2003, there was plenty of speculation as to how much impact a social media application would have on the professional world. Over a decade later, it has become the world’s largest online professional network, with the business potential to complement its growth.
LinkedIn is now a hub for professionals, jobseekers and businesses alike. Businesses have invested in LinkedIn to promote their companies mostly for B2B leads, which is where LinkedIn dominates all other social media applications.
YouTube’s model for success is simple: people all over the world watch videos online daily, and some people contribute by making their own videos and channels. By facilitating the activities of these two groups, you find a global audience with virtually unlimited reach. And YouTube’s exponential growth is a sign that expansion is inevitable.
Now, YouTube is a revenue-generating tool for people to create channels with paid subscriptions; and the payoffs for some of these channels has been valued at millions of dollars.
Meanwhile, businesses are also using YouTube as a means of running their own ads and channels, which has also put the application among top performers in B2B social media marketing platforms.
Founded in 2010, Pinterest has taken photo sharing to the next level through their unique pinboard platform. On the app, users can create boards that revolve around particular topics. Then, they can share photos and ideas on that topic by contributing to the board. This type of photo sharing allows complete strangers to collaborate on projects and similar fields of interest.
The site currently has over 100 million active users, over eighty percent of which are female. For businesses that are geared more towards female customers, this is the app to invest time in. The app expects to have an estimated 47 million users in the US alone by 2017. credit-n.ru