Kickstarter is one of the most successful crowdfunding companies available on the Internet. It is an exciting way to raise money to have a project funded. Once you are accepted as a candidate for Kickstarter, your campaign might possibly be seen by millions of people throughout the world.
But it is not always easy to meet all of the guidelines of Kickstarter and get your project accepted into the program. Most of the projects that are accepted either reach or surpass their goals. There is a reason for this success.
Kickstarter has a panel of people who determine which products and projects are accepted and the staff works very hard to help the candidates reach their goals. This is mainly because Kickstarter receives 5% of all donations that are collected from successfully funded campaigns. This is one of the reasons why it is extremely beneficial to have a professional video production made to submit along with your Kickstarter campaign.
How many people have made amateur videos and been denied by Kickstarter? Given that professional video is not a requirement, it is really hard to know. But looking through those projects that HAVE been accepted, one might come to believe that having a professional video made works as a sort of head start on your kick start.
You may have been filming since you were old enough to hold a camera in your hand. Making videos might be your full time hobby. Even so, a lot can be gained by hiring a professional. No matter how skilled you believe that you are, without professional training you might lack that small advantage that you need in order for your video to be an outstanding one. And with millions of dollars in funding at stake, you probably should not take that chance.
Besides, even if the video is not made BY you, it will still be ABOUT you. You are the one who came up with the grand idea. You are the one who put your heart and soul into this project. It’s time to let the capabilities of the video professional help you show the world exactly who and what you are and what you have to offer. The credit for the idea is yours. The most important thing now is to get that much needed funding and make your dream a reality.
Some people will prefer to make their Kickstarter video themselves to keep cost down. They’re already going to lose 5% of their donations to Kickstarter, and another 2% goes to Amazon for advertising. Much more money will be lost in fulfilling the promises made to investors as you fulfill the promised sample products or other incentives that you offered potential investors. So why pay a professional to make your video as well, when videos aren’t even required for all entries? It might seem like another loss to your project but it will indeed be a gain in the long run.
First of all, when you hire a professional to make your video, you can subject the Director or video production company, instead of yourself, to navigate the project guidelines and terms of service that must be met in order for a campaign to merely be accepted by Kickstarter. That’s a lot of stress that you won’t have to deal with as you let someone else figure out the fine details for you. Anything that eases your stress level is beneficial.
After all, this is supposed to be fun!! You are about to advertise your groundbreaking idea to millions of people and enjoy the excitement and anticipation as you observe millions of dollars being pledged to support your individual idea!! And by letting a professional handle these details, there is a much greater chance that your project will be accepted.
If you browse through the Kickstarter website, you might notice that all of the videos seem to have a professional feel to them, whether or not they were created by professionals. The Kickstarter team tends to choose videos that seem professional because they are more likely to be taken seriously. While YouTube is inundated with silly videos that feature much of anything (from spraying balloons and lighting them on fire to singing dogs and cats) Kickstarter seems to be a tad bit pickier about what qualifies as good content. By having a professional video made, you will be more likely to appeal to the Kickstarter team.
By hiring a professional to make your video you will also be guided by a Director who can avoid common annoyances such as amateur acting. The Director can help you to relax and stay focused so that you don’t sound like the people who may have a minute segment on the morning news to advertise some fundraiser. They always sound very amateurish and that will definitely not attract an audience.
Your goal is not only to attract the initial Kickstarter vote of confidence but to attract a vote of confidence from people all over the world who might contribute to your project! This is not the time for amateur acting—this is your chance at getting seen by the world!!
If the problem of cost is still holding you back from hiring a professional to create your video even though you have thought about the potential future benefit, then it is time to wheel and deal with the professional company. You have created a great product and are ready to get your project off the ground. You can be brave enough to ask the pro if he or she will charge you a fee only if the video is accepted. It’s worth a try! Good luck to all.