A reputation that took years to build up can now be destroyed in seconds. The attack can come from anywhere – unscrupulous competitors, unhappy customers, and disgruntled employees. It is important to fight back! Reverse SEO is an answer to these threats.
Reverse SEO can be used in Google, Yahoo!, and other major search engines to protect your brand and guard your reputation. In this article, we will discuss reverse SEO – how it works, the advantages of using it, and effective strategies you can leverage on. As they say, “prevention is better than cure” and this is certainly true when it comes to your online reputation.
This strategy has become important for all types of organisations in today’s environment. If you’re currently not implementing any proactive strategy to guard your company, the time to do something is now! Otherwise, you’re leaving your company vulnerable.
What You Need to Know About Reverse SEO
Basically, Google and other search engines rank websites based on its criteria of relevance. Their algorithms are designed to achieve this purpose. For example, the number of inbound links that a company generates contributes to a site’s Page Rank and overall ranking. Pages that are displayed on the top three pages of the search results are deemed “authoritative”.
Authority is also influenced by the age of the domain name as well as the number of visitors a site receives. The higher its authority, the easier it becomes for a page to control its position. Every website wants to become an authority in its niche – this is the purpose of SEO. But what if your website starts getting attacks and bad publicity from “authoritative” sites?
Websites that generate thousands of visitors are obviously very influential. So, it becomes a problem if negative content about your company is posted on these sites. Malicious attacks in today’s world are very much part of reality. Reverse SEO experts use a variety of tools to control the spread of bad publicity on the search engines.
First of all, the damage is analysed by looking at the authority of high-ranking pages that talk negatively about your brand, products, or services. Then, a strategy will be customised to deal with the specific problem. Pages that contain negative information will be pushed out of the organic listing therefore limiting their damage.
The Long Term Benefits of Reverse SEO
All it takes is one web –savvy customer to ruin your reputation. In the same way, one resentful employee might feel resentful for any number of reasons and anonymously post damaging information about your company. If these gripes and stories were told to only one single person (before the internet) then the damage would be limited. But now, these can be published online.
Depending on the website where they’re posted, it can rank high on the search engines as well – sometimes even reaching first page. Such developments can bring disaster to your business. It is a fact that negative press can gain momentum regardless of its accuracy. That is why it is important to stop it at its tracks; reverse SEO lets you do exactly that.
Reverse SEO is a “pre-emptive strike” that will kill bad publicity on the search engines. Basically, it is a campaign that aims to control the top organic pages, stopping negative content from getting exposure in the first place. In short, it insulates your company from the whims of anyone who wishes it harm.
How Search Engine Marketing (SEM) will Benefit from Reverse SEO
Search engine marketing (SEM) can be incredibly effective. Even on its own, it can provide staggering benefit to your bottom line. However, bad publicity can disrupt even well-planned SEM campaigns. To avoid this problem, reverse SEO should be part of the overall strategy early on. It protects your SEM effort.
The integrity of your SEM campaign will be maintained throughout. Threats to the campaign will be taken cared of even before it becomes a problem. Reverse SEO will support the strategy throughout. Most of the tools that will be used for reverse SEO are the same ones for regular search engine optimisation strategies. The proper use of these tools will yield a significant number of inbound links, thereby helping you have a SEM campaign that’s powerful on different fronts.
Proactive Strategy for your Business
For any business owner that intends to promote their business online, whether through the use of online advertising or social networking, online reputation management through reverse SEO is important, it guards the strategy against damaging attacks of the competition, employees, or unhappy customers.
Always be aware that you are in a vulnerable place on the World Wide Web. To make matters worse, a lot of authoritative sites can be tapped into by anyone to post negative comments. These sites have the heft and influence necessary to do severe damage. Another threat comes from journalist. A lot of reporters have become lax in their reporting because of the easily available information online – some fail to do the proper research and investigate the issue from the other party’s point of view.
There is no doubt about it, online reputation management (ORM) and reverse SEO should work together to prevent and control the damage of bad publicity. Consider asking about the services of an online reputation management expert today. Reverse SEO should be part of the service offering for optimal effectiveness.