It’s every marketer or business person’s worst nightmare.

You’re a few days out from putting on a live webinar. You’ve been spending countless hours getting everything prepared and having a great presentation ready to deliver. But then you go check your register list and, uh oh, there’s barely anyone registered for the event.

So now you’ve spent all this time developing a great webinar but only to be seen by a few people. If you’ve got a history of running webinars, this most likely is a situation you’ve encountered. Or perhaps you’ve shied away from webinars altogether in order to avoid this exact situation.

We’ve got some great, simple steps to have your webinars jam packed with people,  so here they are.

Always Plan Well In Advance

Procrastinating on a webinar is a big no-no. Not only do you need time to figure out your content for the webinar and practice it, but you need time to attract a crowd.

You don’t, however, want to start promoting your webinar too early. Chances are many of your registrants are going to happen right away. So don’t make these people wait an entire month or longer for the your webinar. I suggest starting about 2 to 3 weeks out, that way your early registrants don’t have to wait, or even worse, forget. Starting anything less than 2 weeks and you’re in trouble.

Day & Time

Even your day and time has an impact on whether or not you have a sell-out crowd for your event. Let’s start with the day. Monday is typically a catch up day in the office while Thursday and Friday…well let’s face it, most people are tapped out by then and thinking about what outfit they’re going to wear for the weekend. So either go with Tuesday or Wednesday.

Now the time. Early morning and you might be catching some people napping. You don’t want to hit up people on their lunch break and you don’t want to make people sit through your webinar while they are trying to wrap up on the day. So I recommend a late morning or mid-afternoon time for your webinar.

Directing People To Register

Your registartion is very important to getting people to sign up for your webinar. If they land on a page and they don’t feel it’s the right page,  you might as well count them out. You have to make sure people know it’s the page to sign up for your webinar, so that means no extras on this page. Simply a quick welcome followed by the details of your webinar.

And while we’re on the landing page subject, your register form is important as well. It should be simple and to the point. You don’t want to scare people away by having them fill out a bunch of unnecessary questions in order to register. Keep it simple, with basic info. such as name, email address and company name.

Promote It!!!

Now it’s time to promote the heck out of your webinar! Start with social media. Figure out the best platforms for spreading the word and post away. Also be sure  to include your link to your registration page with any outbound material. If you’re sending an email blast or a newsletter, be sure to include the link to your landing page. The more visibility, the better off you are for filling the seats at your webinar.

So those are the basics to getting your webinar up and running. Just be sure to map it out and plan well in advance.  Just because you’re not promoting the event until a few weeks prior to the webinar, that doesn’t mean you can’t plan months in advance.

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