Have you developed the perfect mobile app, but are wondering what’s next? How do I get more downloads? You might be surprised to learn that SEO, as well as ASO (App Store Optimization) can help. A 2013 study by Nielsen showed that over 60% of users find and ultimately download an app they found via search. Now it’s time to optimize and see those download numbers skyrocket!
First, you’ll want to create a website for your app and optimize it for the search engines (SEO). Your site should tell consumers about your app, show in-app screenshots and videos of how the app works, an FAQ page, and a contact form. Testimonials and reviews are always beneficial if you have some to share. Of course you’ll also want to link to the app stores where users can download the app. Be sure the site is responsive so users can view it easily on any device.
If you can incorporate a blog on the site, that will be even better. Adding new content regularly will help your rankings on the search engines. Blog posts could be as simple as explaining what bugs your next update will fix, or tips to unlocking extra features.
Next, you need to come up with a list of keywords you want to target, this will help you with SEO and ASO. If your app is about health and fitness, you will want to come up with keywords such as “apps to help you stay healthy,” “best fitness apps for ios,” “health tip android apps,” etc. Check out one of the many keyword tools on the web to help you find relevant terms and long tail variations. Once you have a variety of phrases that pertain to your app, you’ll want to incorporate them on your new website, blog posts, social media postings, and app store pages. This will ensure that the search engines know exactly what your app does and will index it for those terms you’ve focused on.
App Store Optimization is just as important as optimizing your private website. ASO specifically optimizes your app store pages in iTunes and Google Play in hopes of ranking higher in the app stores’ results page and landing prime real estate on the top charts (highest rated, etc). In the app store, you are usually given 100 characters for your app’s keywords; be sure to use all of them! Avoid using your app name in your keywords, as that just takes up valuable space. See the keyword tips in the paragraph above.
In the app description, convince the user that your app is worth downloading. Tell them what problem your app solves. Remember those in-app screenshots we recommended using on your website, you’ll want to add some good ones to your app store page as well. The first two photos show up on your app page, so make those the best/most relevant ones, but be sure to use as many photos as allowed. Consider adding text to the screenshots so users know what they are looking at.
Once your site and app store pages are optimized, consider reaching out to websites, publications, and YouTube reviewers that review apps in order to get your name out there. Getting a backlink from a reputable website also helps your rankings. If you will be charging for your app, be sure to tell potential reviewers that they will get your app for free in return for a backlink to your site or app store page.
What other SEO or ASO tips have you implored to ultimately increase your number of app downloads?