Glassdoor is a website that aims to be the number one resource for job seekers who are evaluating potential employers. This is an extremely useful service and it can be leveraged to create a positive online brand that attracts both talented employees and loyal customers. Glassdoor’s FAQ page says “Glassdoor cannot be held liable for the user-generated content we host on our site.” Under the Communications Decency Act, Glassdoor is not legally responsible for any content that users post on the website and current laws do not require the company to collect identifying information or provide verification of any kind. Depending on your stance, that either promotes radical transparency or enables online libel; either way, companies that have had their reputation damaged need strategies to remove negative glassdoor reviews. Here are three strategies to control your company’s image on Glassdoor.
Use Glassdoor as an Asset
Glassdoor can be a great part of your recruitment process and online brand; proactively generating a large base of positive reviews is an ideal strategy. While it violates the company’s terms to offer incentives for reviews, businesses are encouraged to solicit reviews from employees. A larger sample size creates more accurate insight into the company and ensures that each individual review will have a less substantial effect on the aggregate employer rating. The best advice and easiest strategy to remove negative Glassdoor reviews is to accrue positive reviews from satisfied employees. There are also other social media options that can be used to further develop strong employment branding. A solid foundation is a good strategy, but in some situations it may be necessary to physically remove negative Glassdoor reviews.
Flag Negative Material
As discussed above, Glassdoor takes full advantage of current laws to avoid any legal responsibility for information that is posted on their website. They do, however, have very well thought out guidelines which clearly set expectations for appropriate posts and acceptable employer responses. If these terms are violated, flagging content as a violation will often be enough to have it removed from the site. If that doesn’t work, you may need to take a more aggressive approach to remove negative Glassdoor reviews.
Hire A Professional
Internet defamation is a very complicated body of law. Due to the nature of Glassdoor, it is a popular site for disgruntled employees (or ex-employees) to publish personal grievances with bosses or coworkers. In situations where an individual’s rights have been violated in a Glassdoor post, it may be necessary to establish that content is in violation of an applicable law, notify Glassdoor that it is disseminating false or defamatory content, or subpoena information like the IP address of the person who originally posted it in order to officially file suit. These strategies obviously require sophistication and expert insights, so it will be necessary to hire professionals who specialize in these situations and have access to talented attorneys who can remove Glassdoor reviews.
It is not always possible to remove negative Glassdoor reviews, but these are the three best strategies for gaining control of content on Glassdoor and starting to leverage the site as an asset in your online brand. A robust base of positive reviews will ensure that individual reviews are seen in context and ensure that new reviews do not have a drastic impact on your company’s aggregate star rating. While Glassdoor is legally immune to any lawsuits resulting from an anonymous post on their website, they do adhere strictly to extensive guidelines and welcome notification that content on the site is in violation of these terms. Finally, there are more complicated strategies employed by specialists and attorneys to achieve removal in some cases. If you are experiencing reputation trouble due to a negative post on Glassdoor and would like to discuss your situation in more detail, contact Reputation Resolutions at (855)239-5322.
Note: Stephen Van Delinder is not an attorney. Reputation Resolutions is not a law firm. Nothing in this post is or may be construed as legal advice under any circumstance.