Many small businesses have limited time to dedicate to their marketing activities. This often means they lump SEO together with everything else from social media to PPC ads and sometimes even with outbound marketing tasks as well. As a result, their SEO suffers.
Most small businesses have a maximum of one team member with SEO knowledge. Some have no one at all but rely on their marketers searching online for information about best practices.
You can use these situations to your advantage. Although limited time is a challenge for the business, it is an opportunity for you. Present the following arguments in your sales pitch to show businesses that they will benefit from your services.
You Will Carry Out Activities Effectively
To manage SEO activities effectively, time is key. All the main SEO tasks — creating content, optimizing other parts of a website, building links, and researching keywords — require hours of your time every week.
When businesses hire you, they can be sure that you’ll have the time to carry out all these tasks, as well as activities they may have otherwise neglected. Draw businesses’ attention to tasks they may have overlooked.
One may be researching their audience to ensure they are targeting just users who are likely to become customers. Talk about how it takes time to define demographics and determine what topics users are most interested in.
Another example could be aligning SEO with other activities. For instance, point out that businesses see better results when SEO forms part of a larger marketing strategy.
Your Services Will Allow the Business to Grow
Trying to handle too much stunts business growth. For a small business or startup, the most important thing is to have staff available to close sales and fill orders, not to mention manage all the day-to-day activities of running the business. SEO is a time-consuming task and remains a drain on time even as campaigns progress. As long as businesses are carrying out SEO activities in house, they are missing out on potential sales.
Talk about how your service is equipped to manage SEO no matter how big the company becomes. This is because optimization is much the same however many sales the business is making. Plus, if the company wants to expand its products or services to reach new audiences, your agency will be able to research these user groups to include the appropriate keywords and content topics in strategies without a hitch.
Your Agency Eliminates a Lengthy Hiring Process
Businesses may see hiring a full-time member of staff as an alternative to choosing your agency. However, this is little help for saving time, as then they need to go through a long hiring process.
Obviously, hiring a new employee is a major use of the company’s time in the short term: the business needs to find candidates and then assess them through applications, interviews, and other tests. Point out how it can become even more complicated if the business makes a poor decision and the new hire only stays a short time. The company will need to repeat the hiring process all over again from the start.
They Avoid the Need for SEO Training
Whether the business uses a current member of staff or hires someone new, this employee will need frequent training to ensure good SEO results. Whereas this is true of any role, it is particularly pertinent to SEO — a field that is changing constantly.
To make matters worse, businesses will need to be aware of changes in SEO, which requires spending time catching up on the latest developments. Every time Google makes changes to its algorithm, the company may need to adapt its strategy.
On the other hand, when businesses choose you, they know that they’ll be receiving a top-quality service now and in the future, whatever happens to SEO.
You’ll Meet Both Quality and Quantity Requirements
When you need to choose between quality and quantity, the right choice is always quality. However, there is a third option: have both. Make it clear that when businesses choose your service, that is exactly what they’ll get. You have the time to dedicate to creating work to a high standard and doing everything that needs completing to maximize your impact.
In other words, when businesses choose your service, they can expect you to optimize their entire website effectively. They can also expect a sufficient amount of content on their own blog and for guest blogs every week, all of the highest quality. This is critical to reach top rankings in SERPs.
Finally, businesses can rest assured that you will never cut corners, such as by using black hat tactics. Whereas such techniques may provide great results in the short time, they have dire consequences in the long run.
If businesses ever mention that they are short of time or cite this as a reason why they are unable to manage SEO, you’re in luck. Use all the above arguments to show that hiring your agency is the best option. Furthermore, demonstrate how your service is better than other agencies by pairing your arguments with examples of how you helped other small businesses in the same industry achieve their goals.