Have you taken a quick look around lately? If you have, you probably noticed a few smartphones in your presence. It’s safe to say smartphones have gained major popularity in the last 5 years.
Now days, it seems like you can’t go anywhere without a smartphone making an appearance. So what does that mean to us digital marketers? It means everything we do, create and launch has to cater to those people who use smartphones, which, let’s face it, is just about anybody. So here’s some tips to make sure your website is mobile friendly.
Kind of obvious, but extremely important. When people come to your site from their smartphones, it has to respond automatically. Which means it needs to automatically adjust to fit their screen and be simple to navigate from their phone. Whether it’s a phone or tablet, you need to make sure your site automatically fits that screen, otherwise it could turn people away from your site.
Also, be sure your contact buttons are mobile optimized as well. So if a person is viewing your phone number, don’t make them punch in the number. Make it clickable so it automatically punches the number in for them. This applies to email as well.
Put The Best Stuff On Top
Computer screens and smartphones are kind of the opposite in attraction. Smartphones have small screens while computer screens are trending towards the bigger the better. So what you see on a computer isn’t what you will see on a smartphone. Smartphone screens are small, so your visitors will be doing their share of scrolling to find info.
Because of this, it’s important to put your most important, relevant information near the top. If a person lands on a page and has to scroll through tons of information to find what they’re looking for, they might just leave.
For example, if it’s a landing page for purchasing a product, it’s best to keep it short and simple so the user sees the purchase button and product right away. Otherwise, they might think they’ve landed on the wrong page.
No Magnifying Glasses
If your visitors have to whip out their magnifying glass to read your content, it’s too small. I know, no one really owns a magnifying glass anymore, but you get the point. I would recommend using a font no smaller than 14 point. But at the same time, you don’t want your font to be too large, so test out a few font sizes that works best for your site.
Also, make sure your buttons are an appropriate size and easily found. There’s nothing more frustrating than trying to tap on a tiny button only to hit the wrong link and be directed to the wrong page. I guarantee this will increase your bounce rate if your visitors are trying to tap an ant size buttons.
Room for Improvement
Your site will never be a finished product because new trends come and go. So there’s always room for improvement. Make sure you are constantly testing your site, especially before you launch. Try it on different cell phones, including the different platforms like iOS, Android, etc. Perhaps hiring some testers is a good idea to find the bugs and what doesn’t look right.
As with everything in digital marketing, there’s going to be times when you need to make changes and corrections. So make sure you continue to test and find new ways to make your site more mobile friendly.
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